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@IAM is casting for a set of videos for the launch of a new British supercar.
We are casting x 4 people to be involved.
Content: 1 x hero film to feature all 4 people.
Each person will also film an individual product film where they will be discussing the features and options of the car with a specialist.
Note: Clean driving licences are needed from all suggestions, please.
Narrative:
The normal supercar content focuses on the car and uses talent as ‘props’ to sell a luxury lifestyle.
We are creating a campaign with a difference, our creative response looks at ‘genuine people’ driving the car for the first time.
We will capture natural, candid moments, showing the real human experience of driving this car.
Each person cast for this piece of content needs to have a genuine appreciation for supercars. This includes understanding the amazing effort that goes into the designing and production of these vehicles, the engineering, to the styling and capabilities of these machines.
People who are knowledgeable about cars, and who can convey this knowledge while experiencing the car.
At the same time, we are not only looking for ‘petrol heads’ or exclusively 'car nuts' for this!
We want a diverse selection of people who look like they belong in the car and are enjoying everything it has to offer!
The content will place each person in the car which they will drive at two locations. We are looking to capture the genuine etherial reactions from them.
It will be just them in the car with cameras set up within the interior. We want them to respond to the car, its acceleration, handling and be able to convey their emotions verbally, with the right amount of facial and physical response!
We will also be filming several scenes with them and a pro driver, to really show off the capability of the machine. Their reactions and comments about it.
We are looking for people who could be genuine owners of the car.
NOTE: If you own a supercar this si a bonus!
Usage: online, social platforms, Global by definition. in perpetuity. PR coverage and POS (including events).
No TV, OOH/DOOH.
Hero film:
2 x shoot days
Location TBC (possible locations include Scotland & Norway, or other cold European locations)
Likely shooting end of the w/c 27/11/23 or 04/12/23
Product films:
1 x shoot day
Location - @ Brands HQ in the UK.
Likely shooting w/c 04/12/23
Travel, per diems & accommodation to be covered by the production.
Day rate: £300 x 3 days = £900
Usage: £2100
Total: £3000 Inclusive of agent fees.
Casting: Self-tapes. To be submitted latest Monday 16th October at 4 pm. Please provide an out-of-office contact as we might be requesting over the weekend. Details will be sent to the confirmed shortlist today and tomorrow.
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Seeking:
(1)
East Asian - Genuine Japanese & Chinese suggestions.
Male & Female options.
Aged Between 25 - 55
High energy and dynamic personalities. Cool and trendy, but relatable and approachable.
‘Normal’ people, yet still need to have a feeling of luxury and living a premium lifestyle. Needs to be believable they could own a supercar.
We need someone who is a confident talker! We are looking for people who can convey their feelings and emotions about the driving experience to be captured in the film.
We are not looking for supermodels for this! Suggestions should be genuine and relatable.
A good reference is a tech entrepreneur who has kids at home, and went to university. Could be a business owner or professional, an engineer, architect, scientist, head of a department or involved in something within the media industries.
Someone who is interested in design reads magazines like Wired, GQ, suitcase, Elite Traveller and Mashable.
Someone, who buys into cutting-edge technology. A first adopter of new tech.
▪ Ambitious and still climbing
▪ Life maximisers and risk-takers
▪ Social peacocks
▪ Cultural pursuits can include travel, art and food
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(2)
Americans - all ethnicities - must have a genuine American accent.
Male & Female options.
Aged Between 25 - 55
High energy, dynamic personalities
Cool and trendy, but relatable and approachable
‘Normal’ people, yet still need to have a feeling of luxury and living a premium lifestyle. Needs to be believable that they could own a supercar
We need someone who is a confident talker! We are looking for people who can convey their feelings and emotions about the driving experience to be captured in the film.
We are not looking for supermodels for this! Suggestions should be genuine and relatable.
A good reference is a tech entrepreneur who has kids at home, and went to university. Could be a business owner or professional, an engineer, architect, scientist, head of a department or involved in something within the media industries.
Someone who is interested in design reads magazines like Wired, GQ, suitcase, Elite Traveller and Mashable.
Someone, who buys into cutting-edge technology. A first adopter of new tech.
▪ Ambitious and still climbing
▪ Life maximisers and risk-takers
▪ Social peacocks
▪ Cultural pursuits can include travel, art and food
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(3)
British - Caucasian
Male & Female options.
Aged Between 25 - 55
High energy, dynamic personalities
Cool and trendy, but relatable and approachable
‘Normal’ people, yet still need to have a feeling of luxury and living a premium lifestyle. Needs to be believable they could own a supercar.
We need someone who is a confident talker! We are looking for people who can convey their feelings and emotions about the driving experience to be captured in the film.
We are not looking for supermodels for this! Suggestions should be genuine and relatable.
A good reference is a tech entrepreneur who has kids at home, and went to university. Could be a business owner or professional, an engineer, architect, scientist, head of a department or involved in something within the media industries.
Someone who is interested in design reads magazines like Wired, GQ, suitcase, Elite Traveller and Mashable.
Someone, who buys into cutting-edge technology. A first adopter of new tech.
▪ Ambitious and still climbing
▪ Life maximisers and risk-takers
▪ Social peacocks
▪ Cultural pursuits can include travel, art and food
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(4)
British - all ethnicities
Male & Female options.
Aged Between 25 - 55
High energy, dynamic personalities
Cool and trendy, but relatable and approachable
‘Normal’ people, yet still need to have a feeling of luxury and living a premium lifestyle. Needs to be believable they could own a supercar.
We need someone who is a confident talker! We are looking for people who can convey their feelings and emotions about the driving experience to be captured in the film.
We are not looking for supermodels for this! Suggestions should be genuine and relatable.
A good reference is a tech entrepreneur who has kids at home, and went to university. Could be a business owner or professional, an engineer, architect, scientist, head of a department or involved in something within the media industries.
Someone who is interested in design reads magazines like Wired, GQ, suitcase, Elite Traveller and Mashable.
Someone, who buys into cutting-edge technology. A first adopter of new tech.
▪ Ambitious and still climbing
▪ Life maximisers and risk-takers
▪ Social peacocks
▪ Cultural pursuits can include travel, art and food
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Casting mood board/reference
