At IAM Castings, we connect people like you with the perfect storytellers to bring your vision to life.
Based in London, we’re a casting agency passionate about finding authentic, relatable individuals for print ads, TV commercials, multi-format marketing campaigns, and unforgettable events.
Through our carefully nurtured network of agencies, bookers, and street-cast talent, we provide diverse humans—models, performers, and actors—who are ready to share their unique stories with the world.
Our mission is simple but powerful: to champion human diversity in media, creating authentic representations of the world we live in. We believe in equal opportunities for everyone to shine and share their experiences, celebrating the richness of humanity in all its forms.
Let’s find the people who will bring your story to life—together
.Some of our recent clients include YouTube Kids, Facebook, PEL & CO, Studio You, and NOVA TWINS X FENDER – to see our latest campaigns and shoots, click here to view our work or visit our Instagram page.
CASTING
STREET CASTING
STUDIO SPACES
Our people
At IAM Castings, we’re all about celebrating human diversity. Partnering with incredible brands, we pride ourselves on connecting them with authentic, real people who stand out.
We believe uniqueness is a superpower, and we love challenging traditional aesthetics to create something fresh and meaningful.
Genuine people bring campaigns to life, sparking deeper connections and making brands more relatable. After all, the world is beautifully diverse—why shouldn’t media reflect that?
And here’s the best part: we want to celebrate you!
You might spot us out and about during one of our regular street casting days across London and the UK. If one of our team approaches you, don’t be shy—say hello! We’d love to hear your story.
Want to reach out directly? Get in touch with us here.
Our clients
We collaborate with media agencies, event managers, marketing pros, editors, and photographers to find the perfect people for unique campaigns, one-off photoshoots, and ad hoc events. Every brief we receive is as distinctive as the brands we work with.
Whether you’re looking for traditional models, skilled entertainers, alternative individuals, or talented actors, we’ve got you covered.
Our experienced casting directors excel at matching and managing talent. We work closely with you to deliver a fully bespoke service, handling every detail of the “people” side of your project—from recruitment to payment—so you can focus on the bigger picture.
Want to learn more about how we can help? email the team.
